Ryan Scott DigitalDigital Services for Everyday Businesses
Ryan Scott DigitalStarting a podcast? Launching a personal trainer business? Becoming a social media influencer?
Regardless of what your aspirations are, you need to figure out how to get from A to B, or from idea to execution.
Below is a list of a few things that should be considered when starting a new business.
*These are just a starting point and should be considered but not relied upon solely.
There are millions of businesses and products on the market yet people still manage to get sales, this is because each has a unique touch to it. Some businesses provide cheaper products whereas others provide custom made items or services at a more premium price. The question here is, what makes your product or brand different? Why should people choose to use your services?
That familiar feeling when you see something you know and trust. Branding plays a big part in building a customer base as it allows customers to connect with your styling.
What do people associate with your business? Do you have a certain set of colours you always use? Do you follow a mantra in your work?
It is important to establish some branding so customers can recognise your products and services. If done well, people will be able to distinguish your business from others building a loyal following and allowing you to stand out from the crowd.
The next big item in question is social media. Before going in store or buying online, most people go to social media for assurance. Social media platforms are the perfect way to showcase your business and display what type of vibe you want people to feel when they see your brand.
Running an athletic apparel line? Maybe show some athletes wearing the gear to give an idea on how the clothing fits.
Similar to social media, websites are amazing tools to build trust and provide your potential customers that extra push they need to finalise their purchase. Perfect for displaying product reviews from customers or building an online shop. Business hours of online shops are 24/7 allowing for a non-stop, always-on platform where people can learn more.
Where do you see the business in the next year? Do you plan on shipping globally or taking on local clients only? This decisions are important to think about early on as they determine the roadmap and what smaller steps need to be considered to allow that growth.
