There are millions of businesses and products on the market yet people still manage to get sales, this is because each has a unique touch to it. Some businesses provide cheaper products whereas others provide custom made items or services at a more premium price. The question here is, what makes your product or brand different? Why should people choose to use your services?
That familiar feeling when you see something you know and trust. Branding plays a big part in building a customer base as it allows customers to connect with your styling.