Categories
Side Hustle

Starting a Side Hustle Checklist

Starting a Side Hustle Checklist

Starting a podcast? Launching a personal trainer business? Becoming a social media influencer?

Regardless of what your aspirations are, you need to figure out how to get from A to B, or from idea to execution.
Below is a list of a few things that should be considered when starting a new business.
*These are just a starting point and should be considered but not relied upon solely.

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There are millions of businesses and products on the market yet people still manage to get sales, this is because each has a unique touch to it. Some businesses provide cheaper products whereas others provide custom made items or services at a more premium price. The question here is, what makes your product or brand different? Why should people choose to use your services?

That familiar feeling when you see something you know and trust. Branding plays a big part in building a customer base as it allows customers to connect with your styling.

Branding

What do people associate with your business? Do you have a certain set of colours you always use? Do you follow a mantra in your work?
It is important to establish some branding so customers can recognise your products and services. If done well, people will be able to distinguish your business from others building a loyal following and allowing you to stand out from the crowd.

Social Media

The next big item in question is social media. Before going in store or buying online, most people go to social media for assurance. Social media platforms are the perfect way to showcase your business and display what type of vibe you want people to feel when they see your brand.

Running an athletic apparel line? Maybe show some athletes wearing the gear to give an idea on how the clothing fits.

Website

Similar to social media, websites are amazing tools to build trust and provide your potential customers that extra push they need to finalise their purchase. Perfect for displaying product reviews from customers or building an online shop. Business hours of online shops are 24/7 allowing for a non-stop, always-on platform where people can learn more.

Future Plans

Where do you see the business in the next year? Do you plan on shipping globally or taking on local clients only? This decisions are important to think about early on as they determine the roadmap and what smaller steps need to be considered to allow that growth.

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Categories
Social Media

How To Win At Social Media

How to Win at Social Media

Nowadays most people have a smartphone and social media meaning that there is a new opportunity of potential customers to target. This new audience is vast and covers a wide range of audiences however with the tips below hopefully, you can be one step closer to bringing more customers through the door.

1. Know Your Style

Are you going for a tropical look? Trying to look local? Aiming to be a digital showcase of your store? Regardless of what the actual goal is, it is important to consider the purpose of your social media as this will help determine what you post.

2. Post Relevant Pics

People follow brands for a reason. They normally like the photos you post or are generally loyal fans of the brand. It only makes sense that your posts are relevant to the message you are sending out.

For example, if you are a fitness company, you would post fitness related pictures or posts such as home workouts, motivational quotes, expert opinions, or showcase your gym facilities. This covers both aspects of gaining the user’s interests and giving loyal fans what they are after.

3. Comment, Like, Repeat

Interaction is a key factor to growing on social platforms and succeeding as a business. If people are going out of their way to leave a comment a simple reply would mean the world to them. Sometimes it is also important to reach outside of your circle and start connecting with the community.

Take time to find other profiles that are in your area of business and like their photos, send a few likes their way and maybe they will be your next customer.

4. Growth Takes Time

Lastly, know that growth takes time. Ask any social media influencer and they will say the same. To grow on any platform takes time. Posting regularly, engaging with the community and posting relevant content can make the process faster however don’t expect overnight success.